Skip to main content




Join one of our cutting-edge webinars and discuss topics related to culture, business, and innovation.


Upcoming webinars

Making sense of Indian culture and the economic valuation of wastewater reuse and treatment in India

Wednesday October 28, 2020 - 10:30 to 12:00 CET

Join our webinar and learn more about Indian culture, doing business with Indian partners as well as the economic valuation of wastewater treatment and its reuse in India.

Together with our first speaker, Akhilesh Mandal, you will dive into the intricacies of the Indian culture. On practical examples, Akhilesh will highlight the importance of culture for successful business partnerships and collaboration. In the second part of the webinar, Sukanya Das will focus on the significance of economic valuation of wastewater treatment and its reuse possibilities. 


AKHILESH MANDAL, Managing Director of Hofstede Insights India
Akhilesh brings a unique blend of Business Leadership and People Insight to his clients by virtue of his over 2 decades of key leadership track in multiple organizations followed by over a decade of people advisory role.

A Hofstede Insights Organization Culture & Intercultural Management Certified Practitioner, and an ICF Certified Executive Coach, Akhilesh has been providing advisory services across a variety of Indian and Multi-National Companies in industry sectors such as BFSI, IT and Manufacturing, in the areas of Organization Culture Transformation, Building Intercultural Competence, Leading across Cultures and Building strong Employer Brand.


Dr. SUKANYA DAS, Associate Professor in Economics and Head of the Department, Department of Policy Studies, TERI School of Advanced Studies, New Delhi

Sukanya specializes in environmental valuation and works in the area of water economics and other diverse areas of application in environmental economics. She has an expertise economic assessment of investments in projects, measures, policies and public action programs. She has an expertise of implementing mixed methods (qualitative and quantitative) of data collection to assess the socio-economic feasibility of study sites and do a comprehensive cost-benefit analysis of options for wastewater re-use within existing institutional configurations.

She has been involved with two international joint research projects Indo-EU project named SARASWATI 2.0, SARASWATI and NSF project titled Investigating the Potential for Decentralized Institutions, Technologies, and Governance to Meet the Wastewater Challenge. She is a member of several environment associations-European Association of Environmental and  Resource Economists (EAERE), South Asian Network for Development and Environmental Economics (SANDEE), Indian Society for Ecological Economics( INSEE), International Water Resource Economics Consortium(IWREC), Water Science and Policy Center, University of California, Riverside. She has several journal publication in the area of environmental valuation and several book chapters also in the given area. 

Past webinars

Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.



Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America



The influence of cultures on innovation management capacities of SMEs

How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.




Removing Cultural Barriers to Innovation

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? In this webinar, you can learn more about how to identify the often hidden cultural barriers in your organisation. The webinar was organised in cooperation with the IMP³rove Academy.




Building Trust in Russia

Trust is now more than ever essential, as it is undoubtedly one of the greatest assets when it comes to facilitating group cooperation. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty.

This webinar will give you a better understanding of the mechanics behind Trust, why we need it and how to build Trust with Russian business partners.  Learn more about the impact of Trust on your business with our experts.




Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.



Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China?


In this webinar, you can learn more about the innovation landscape in China, especially in terms of existing supports (strategy, initiatives, programmes, funding, etc.) to encourage/initiate innovation among Chinese companies/businesses and how this attracts EU companies to consider on doing business in China.






Managing employees across cultures

In this final CUBE IN webinar of 2018, we will discuss how culture affects employee motivation, their expectations and what kind of balance they strive for in their life.


Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides




Doing business in Qatar

Are you interested in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

Download webinar slides