Skip to main content




Join one of our cutting-edge webinars and discuss topics related to culture, business, and innovation.


Upcoming webinars

How cultural differences matter? Getting started with internationalisation

Tuesday March 9, 2021 - 14:00 to 15:00 CET

Join our CUBE IN webinar and learn more about the challenges of the internationalisation process. In this webinar organised in collaboration with Space2Waves and NOVExport, our speaker Egbert Schram will guide you through these 4 steps:

  • Based on what criteria do you select countries for internationalisation?
  • Is your organisational culture ready to learn from and adapt to different ways of working?
  • How do you need to adjust your product positioning and marketing?
  • Are the people in your organisation ready to effectively communicate and connect with other cultures?


Egbert is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His main focus is to help global leaders and managers deal with the challenges (and fun) of working in unpredictable and impossible situations and help people professional create more awareness about the importance of people in today´s work environment. If you need an Ice-breaker, Egbert is the go-to guy.
Other professional activities include being the Chairman of the international chapter at the Finnish HR Federation and a member of Amcham Finland (Egbert is the Amchampion of the year 2017).

Past webinars

How to be successful in Colombia?

Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.



High Context Marketing Communication for Chinese Consumers

In Chinese culture, the rules of storytelling and narrative differ from those we practice in Europe. In this webinar, we will explore how a global marketer needs to adjust its approach when telling a story in marketing communications. In particular, the webinar will explore the demands of communication in a high context culture - one where place, status, and personal identity play a bigger role in commercial narratives.


Below you can find the examples used in the webinar.

US -

China -



Making sense of Indian culture and the economic valuation of wastewater reuse and treatment in India

Watch the recording of our webinar and learn more about Indian culture, doing business with Indian partners as well as the economic valuation of wastewater treatment and its reuse in India.

Together with our first speaker, Akhilesh Mandal, you will dive into the intricacies of the Indian culture. On practical examples, Akhilesh will highlight the importance of culture for successful business partnerships and collaboration. In the second part of the webinar, Sukanya Das will focus on the significance of economic valuation of wastewater treatment and its reuse possibilities. 

In the last few decades, a significant amount of financial resources has been invested in wastewater across the globe. At the same time, there has been an increasing pressure on water resources, highlighting the beneficial effects of the reuse of treated wastewater. As a result, treated wastewater reuse is now an essential component of long-term sustainable water resource management. 



Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.



Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America



The influence of cultures on innovation management capacities of SMEs

How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.




Removing Cultural Barriers to Innovation

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? In this webinar, you can learn more about how to identify the often hidden cultural barriers in your organisation. The webinar was organised in cooperation with the IMP³rove Academy.




Building Trust in Russia

Trust is now more than ever essential, as it is undoubtedly one of the greatest assets when it comes to facilitating group cooperation. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty.

This webinar will give you a better understanding of the mechanics behind Trust, why we need it and how to build Trust with Russian business partners.  Learn more about the impact of Trust on your business with our experts.




Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.



Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China?


In this webinar, you can learn more about the innovation landscape in China, especially in terms of existing supports (strategy, initiatives, programmes, funding, etc.) to encourage/initiate innovation among Chinese companies/businesses and how this attracts EU companies to consider on doing business in China.