Skip to main content



Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

Choose from a selection of quizzes and self-assessment tools - are you ready?
about Culture
Read texts on country cultures and topics related to business and innovation.
our Webinars

Browse our video library.

The CUBE IN project came to an end in June 2022.

This platform is now hosted by the Enterprise Europe Network. While the tools and assets of this website will remain available, its content will no longer be updated.

Back to top