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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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Knowledge on United Arab Emirates

How diverse is the economy of the UAE? What cultural influences are present in the UAE culture? Try out the quiz and learn more about the United Arab Emirates!
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Knowledge on Vietnam

Is it complicated for foreign companies to reach the Vietnamese market? How to behave during the first meeting with Vietnamese business partners? Take the Cube In quiz and test your knowledge on this Southeast Asian country!
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Latin America

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
Webinar

Making sense of Indian culture and the economic valuation of wastewater reuse and treatment in India

Watch the recording of our webinar and learn more about Indian culture, doing business with Indian partners as well as the economic valuation of wastewater treatment and its reuse in India.

Together with our first speaker, Akhilesh Mandal, you will dive into the intricacies of the Indian culture. On practical examples, Akhilesh will highlight the importance of culture for successful business partnerships and collaboration. In the second part of the webinar, Sukanya Das will focus on the significance of economic valuation of wastewater treatment and its reuse possibilities. 

In the last few decades, a significant amount of financial resources has been invested in wastewater across the globe. At the same time, there has been an increasing pressure on water resources, highlighting the beneficial effects of the reuse of treated wastewater. As a result, treated wastewater reuse is now an essential component of long-term sustainable water resource management. 

 

 

 

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Meetings and behaviour in business context in India

As with most matters in this highly diverse and contrasting culture, knowing your place in the cultural mosaic that is India is crucial. The goal of this document is to give some specific details on how to behave in business context and in meetings in India, what to do and what to not do.  
Webinar

Removing Cultural Barriers to Innovation

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? In this webinar, you can learn more about how to identify the often hidden cultural barriers in your organisation. The webinar was organised in cooperation with the IMP³rove Academy.

 

 

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South Korea Innovation Opportunities

Opportunities, challenges and tips for innovating in South Korea!
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Southeast Asia

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Sub-Saharan Africa

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
Webinar

The influence of cultures on innovation management capacities of SMEs

How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.

 

 

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Turkey Innovation Opportunities

Opportunities, challenges and tips for innovating in Turkey!
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Webinar: How cultural knowledge will help you succeed in emerging markets

In this first webinar, Egbert Schram CEO of Hofstede Insights introduces the platform and the significance of culture for SME.  He also briefly introduces the Hofstede Model of National Culture.   
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Personal Values

Webinar

Managing employees across cultures

In this final CUBE IN webinar of 2018, we will discuss how culture affects employee motivation, their expectations and what kind of balance they strive for in their life.

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Attract, retain and find employees and partners in Russia

It is not easy to find employees and partners when going to a foreign country or working in a foreign environment by rules that you are not familiar with. As a relatively young market economy, Russia, with its diverse cities and regions, is not one of the easiest markets to operate in. Read the most important things in partner and employee work in Russia to avoid costly mistakes.
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Negotiation in Russia

The goal of this document is to give some specific details on how negotiations are conducted in Russia and give a few pointers on how to do and win at it. What should be highlighted and some aspects of Russian culture that might help you win.
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Knowledge on Brazil

How do the negotiations in Brazil look like? What are the most innovative sectors? Would you like to find out more about this interesting country? Take the quiz!
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About Turkey

Geert Hofstede’s analysis for Turkey shows a culture profile that is typical for the Eastern Mediterranean. Next to that, Turkey’s language and history have created a specific cultural set, in spite of the size of its population and its vast area.
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Building trust and relationships in India

Trust and relationships often have different meanings in different cultures and for Europeans doing business in India, this difference in meanings may be more pronounced than otherwise. This document, written by an Indian interculturalist living in India, gives useful guidelines on how to approach trust and relationships in the subcontinent.
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Building trust and relationships in Russia

Trust is the basis of all relationships. You need to trust the people you do business with. You can take, for example, David Meister’s trust equation which is a simplified formula for the trust components: credibility, reliability and proximity (divided by self orientation, the feeling of how much you pursue your own benefit only). What makes it more complex is that the components consist of different things in different cultures.
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How to win a business assignment in Russia

The goal of this document is to give some specific details on how business is conducted in Russia, and give a few pointers on how to do it and win. What should be highlighted and some aspects of Russian culture that might help you win.
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Meetings and behaviour in business context in Russia

Business etiquette differs in different cultures. Russian culture is a mix of Eastern and Western, and the cultural dimensions like power distance, collectivism, high uncertainty avoidance and even long term orientation to some extent can be seen in it.
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Negotiation in South Asia

Negotiation is an important part of doing business, and understanding how each culture negotiates can help companies to be successful in their business dealings. The most important point to understand is that communication in South Asia is implicit and thus nonverbal. This can be a challenge for explicit cultures where decision-making is more direct, and understanding subtle indirect messages might be difficult, affecting business relationships and outcomes of negotiations.
Webinar

Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.

 

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Doing business in Indonesia

This documents will give you pointers about finding a partner, managing people, conducting and planning meetings. It ends with a short case study example to illustrate some of the most important on what are the most important aspects of Indonesia culture.
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About Iran

Business is not conducted on religious and national holidays. Iran’s most important holiday is Newroz on March 21, the Iranian new year. During the month of Ramadhan business is low, shops and the bureaucracy will close early. Foreigners can eat in a restaurant hotel. Evidently, restaurants open after the sunset until the early morning hours. It is wise to avoid the month of Ramadhan for business, unless you want to build strong social bonds
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Attract, Retain, and Find Employees and Partners in South Asia

Understanding people management in different cultural contexts is very important before going abroad. What motivates one culture can demotivate another, and thus managers need to understand the differences from country to country or they will not be able to attract and retain staff successfully.
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Customer needs and behaviour in India

With 1.3 bn people whose affluence is growing exponentially, India is an attractive market for consumer goods and services providers the world over. Who is the quintessential Indian consumer and what does he expect when he spends money? What cultural peculiarities does one keep in mind while targeting the Indian consumer? 
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Customer needs and behaviour in Russia

Russia is a country which has encountered several ups and downs in its economy since its independence in 1991. It has been a hard journey for people from socialism to a market economy. At the same time, it has opened a big new market for foreign businesses, and especially in the 1990s many foreign companies earned good money in the country which lacked practically all branded consumer products that existed in the global market.
Webinar

Doing business in India

A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.

Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.

 

Webinar

Doing business with the Russians

Have you been considering investing in a Russian business or pursuing a partnership with a Russian firm? This webinar will provide you with an overview of Russian cultural values and will explain how they apply specifically to business interactions. Practical advice will also be given on making contact with potential partners, setting and conducting meetings, negotiating deals and winning sales. The presenters, Pia Kahara and Lisa DeWaard, have over 50 years combined experience with Russian culture, the Russian language, and business practices.

Webinar

Is your organisation ready to go international?

In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights, will ask the question, "Is your organisation ready to go international?" Piotr will cover topics such as:
Organizational Culture
What is it?
Why should it matter for SME’s?
What is essential when going international inside the organisation?
Tools available

 

The webinar just ended, thank you to all that have joined. Remember that you can ask questions to Piotr on the Forum. 

 

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Knowledge on China

What is the "Belt and Road initiative"? Have you already heard about "Guanxi"? Try our CUBE IN quiz about China and learn more about the culture and innovation environment!
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Knowledge on Turkey

How much do you know about negotiating with Turks? Which are the most developed sectors? Take the quiz and find out more about Turkey!
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General awareness

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers.  
Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides

 

 

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Organisational Culture

There are no right or wrong answers to these questions about your workplace. Select the statement that applies most. If you cannot make a choice between the two statements, select "Neutral", but try to avoid this answer option as much as possible.
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A PHILOSOPHICAL DIALOGUE ON DIVERSITY & INNOVATION

    A refreshingly positive discussion on diversity, inclusion, and innovation between Gert Jan Hofstede and Bart Somers from the #theculturefactor conference 2017 at the IBM office in Amsterdam.Bart Somers explains with infectious enthusiasm how he has managed diversity in his city of Mechelen to make it an inclusive society where everyone feels like they have a place.    
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About Bangladesh

In this profile our experts have compiled important information for you to start doing business in Bangladesh. The country profiles are meant as general introduction and are linked to other documents on the platform that go into the details of each culture.
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About Brazil

  Currency:  Brazilian Real (R$)                                     Capital: Brasília                                               Language: Portuguese (Brazilian Portuguese)                                           Time Zone: Brazil Time Zone UTC-3h (in 21 out of 26 states; includes the main cities)    Some cornerstones of Brazilian culture