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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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About India

Indian culture is pragmatic yet spiritual, religious rituals are commonly observed. The main religion in India is Hinduism (81% of the population). Business is not conducted on the numerous religious holidays.  India’s innumerable festivals and traditions are perfect occasions for the mutual exchange of gifts: an established custom since ancient times.
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About Kenya

In this profile our experts have compiled the most important information for you to start doing business in Kenya. The country profiles are meant as general introduction and are linked to other documents from the platform that go into much more detail of each culture.  
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About Mexico

In this profile our experts have compiled the most important information for you to start doing business in Mexico. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Qatar

  Currency: Qatari Riyal (Q.A.R.) Capital: Doha Time Zone: UTC + 3 hours    In this profile our experts have compiled the most important information for you to start doing business in Qatar. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.   
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About Russia

In this profile our experts have compiled the most important information for you to start doing business in Russia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Webinar

Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America

 

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Arab world and the Middle East

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Attract, retain and find employees and partners in Peru

  The following document will help you understand how the cultural logic works in Peru in regards to hiring and managing employees, as well as the relationship with partners.
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Attract, retain and find employees in Kenya

Patterns for hiring, retaining and motivating employees can be quite challenging when setting up a business in Kenya. Most commonly heard issues are: finding skilled personnel, high turnover of personnel, strikes and internal conflict among personnel. This article will give you a headstart on these issues and will outline what is expected from a ‘good manager’. The author of this article is a development sociologist and a consultant on intercultural management, with a specialization on Africa. She has lived and worked on the African continent for ten years and, living in the Netherlands today, she visits the continent regularly, both for business as well as for private affairs.
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Bangladesh Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Bangladesh. It will also give advice on best practices for starting and developing an innovative business venture, considering Bangladesh's context. 
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Brazil Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Brazil. It will also give advice on best practices for starting and developing an innovative business venture, considering Brazil’s context.
Webinar

Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.

 

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Building Trust and Relationship in Kenya

Trusting relationships form the prerequisite for any successful business. However, how to build trust in a foreign country is always challenging and very often a road full of ups and downs.  In this article, you will get the basic, often unwritten, rules that apply in Kenya. The author of the article is a development sociologist and a consultant on intercultural management, with a specialization on Africa.
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Building trust and relationships in Latin America

The built of a relationship is an imperative condition for a successful business in Latin America. Nevertheless, the process of building relationships in Latin America is long and unique. This document intends to provide essential elements for this. 
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Building Trust and Relationships in Mexico

Mexicans crave equanimity, harmony and connection. It is easy to oversee this because on the surface they may appear to be disengaged, aloof, and even master procrastinators. This document has been written by an interculturalist who lived and worked in Mexico for 20 years, followed by 10 years in its neighboring state of Texas.
Webinar

Building Trust in Russia

Trust is now more than ever essential, as it is undoubtedly one of the greatest assets when it comes to facilitating group cooperation. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty.

This webinar will give you a better understanding of the mechanics behind Trust, why we need it and how to build Trust with Russian business partners.  Learn more about the impact of Trust on your business with our experts.

 

 

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Changing Business Landscape of India

The Indian business scenario is interestingly dynamic and constantly changing. This changing landscape together with a complex national culture, which is driven by an interesting mix of western and eastern values, begs the business leaders and professionals to acquire greater insights and understanding of Indian business and, more importantly, Indian way of conducting business, for their growth and success in this country. This article attempts to look at different scenarios in the Indian business landscape as well as the need to recognize the critical role culture plays in succeeding in these environments.
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China Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in China. It will also give advice on best practices for starting and developing an innovative business venture, considering China’s context.
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Colombia Innovation Opportunities

Opportunities, challenges and tips for innovating in Colombia!
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Customer needs and behaviour in Nigeria

Nigeria is Africa’s largest population and largest economy. In a sense, it is the continent’s backbone. This document provides useful insights for foreign businesses intending to expand to Nigeria. It gives some guidelines on what the Nigerian consumer expects from providers of products and services and insights to what would benefit businesses that are curious about what and how to sell there.
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Doing business in Brazil

This document will give you detailed insights into some aspects of doing business in Brazil. The aim of the document is to understand how to effectively interact with Brazilians in a business context.
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Doing business in Kenya

Three most important things for doing business in Kenya (and many other African countries):1. Respect the hierarchy; the high scores on Masculinity and on Power Distance imply that seniority has to be taken seriously and be respected. Proper status, use of titles is very important. Make sure you do business on the highest possible level.
Webinar

Doing business in Malaysia and Indonesia

Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?

This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.

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Doing business in Nigeria

This document will give you insights into some aspects of doing business in Nigeria. The goal is to understand how to effectively interact in the business context.
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Doing business in Pakistan

This document will give you insights into some aspects of doing business in Pakistan. The goal is to understand how to effectively interact with Pakistanis in general and in business context.
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Doing business in Peru

This document will give you insights into some aspects of doing business in Peru. The goal is to understand how to effectively interact with Peruvians in general and in business context.
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Doing business in Qatar

  The Three most important things for doing business in Qatar  
Webinar

Doing business in Qatar

Are you interested in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

Download webinar slides

 

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Doing Business with the Russians

Have you been considering investing in a Russian business or pursuing a partnership with a Russian firm? This webinar will provide you with an overview of Russian cultural values and will explain how they apply specifically to business interactions.
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Find, Attract and Retain Employees in Malaysia

Many foreign or multinational companies replicate HR policies and management practices from headquarters at their overseas operations not only because it is easier to ‘lift and shift’, but also with the good intention of infusing a common corporate culture and maintaining equality across all its operating units around the world. However, not being sufficiently aware of and taking into account cultural differences between the country of its headquarters and its overseas operations at best results in human resources not being leveraged to their full potential, and at worst results in tensions between management and employees with the potential to escalate into challenging labour issues. This article aims to provide an insight into the mindset of Malaysian employees and what one may encounter when managing employees in Malaysia.
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Finding business partners in Kenya

Carving out a route within an unknown, at times volatile environment like Kenya is challenging. This article will deal with how to find reliable business partners and clients, which is one of the keys to success. The author of the article is a development sociologist and a consultant on intercultural management, with a specialization on Africa. She has lived and worked on the African continent for ten years and, living in the Netherlands today, she visits the continent regularly, both for business as well as for private affairs.
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Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting. Download webinar slides here
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How to win a business assignment in Nigeria

The goal of this document is to give some specific details on how business is conducted in Nigeria and to give a few pointers on how to do it. It shares what should be highlighted and some aspects of Nigerian culture that might help you win a business assignment.
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Innovation as an opportunity

Innovation can sound like a topic that’s both simple and complicated. Many think it’s something that only the companies aiming to innovate should be doing while others feel most companies should be innovative but might struggle to see concrete opportunities in it. This document serves as a source of inspiration and ideas for SMEs, with a focus on how to leverage innovation as an opportunity.
Webinar

Innovation Landscape in Brazil

This webinar brings together the expertise in the innovation of ENRICH Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They discuss the current STI landscape and the implication and best practices when doing business in Brazil.

 

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Knowledge on India

What are the most lucrative and innovative sectors for the startup ecosystem in India? Do people from India appreciate punctuality less than Europeans? Not sure about the answers? Take this CUBE IN quiz and learn more!  
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Knowledge on Kenya

Can ethnical background affect business in Kenya? How is the ICT sector in this country? Take this quiz and find out more about the culture and innovation in Kenya!
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Knowledge on Malaysia

How does the decision-making process work in Malaysia? Is it difficult for a foreigner to start a business in Malaysia? Test your knowledge of Malaysian culture and innovation in our quiz and learn more!
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Knowledge on Mexico

What should you keep in mind while negotiating with Mexicans? Is Mexican "machismo" only a myth? Test your knowledge of Mexican culture and innovation in our quiz!
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Knowledge on Nigeria

Is the usage of AI and Big Data rare in Nigeria? How important is here success? Start our quiz on Nigerian culture and innovation and find out more!
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Knowledge on Pakistan

How important are facts and figures while working on a deal with a Pakistani business partner? What are consumers' decisions in Pakistan based on? Test yourself and find out more about Pakistani culture and innovation!
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Knowledge on Peru

What is the major barrier for the development of Peru's innovation capacity? Is hiring a family member problematic? Take this quiz about Peru and learn more!
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Knowledge on Russia

How important are personal relationships in Russia? Why Russians don't smile? Test your knowledge about Russian culture and innovation environment in our quiz!
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Knowledge on United Arab Emirates

How diverse is the economy of the UAE? What cultural influences are present in the UAE culture? Try out the quiz and learn more about the United Arab Emirates!
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Latin America

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Leadership style in China

In the context of Chinese people management, a very important point that needs to be made is that, when it comes to the relationship between executives and employees in China, one must be very careful not to misunderstand the dynamics of Chinese hierarchy. 
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Managing Chinese employees

The different ways of thinking and of seeing the reality of the Chinese, coupled with the collectivistic and highly hierarchical character of Chinese society, creates such a peculiar cultural environment that it becomes essential for foreign managers to change their views on how to manage people by adapting their models to the Chinese reality. For Western companies especially, just sticking to the way they are used to working in the West will simply not work.
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Meetings and behaviour in business context in India

As with most matters in this highly diverse and contrasting culture, knowing your place in the cultural mosaic that is India is crucial. The goal of this document is to give some specific details on how to behave in business context and in meetings in India, what to do and what to not do.  
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Negotiation in China

The goal of this document is to give some specific details on how negotiations  are conducted in China and give a few pointers on how to do and win it. What should be highlighted and some aspects of Chinese culture that might help you win.
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Negotiation in India

This article attempts to provide insights into how Indian Culture and working practices of Indian organizations influence the negotiation process in India. This document also highlights potential pitfalls and derailers a businessperson particularly from the western world should try to stay clear of while dealing with his counterpart from India. It explores ways to make the negotiation process more effective from Indian cultural nuance perspective, leading to a possible Win.
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Negotiation in Kenya

Negotiating in a foreign country (and possibly a foreign language) is always a big challenge:  what are the rules of the game? 
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South Korea Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in South Korea. It will also give advice on best practices for starting and developing an innovative business venture, considering South Korea’s context.
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Southeast Asia

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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The concept of face in China

Doing business overseas is not easy. Besides dealing with trade, finance and other regulatory issues that must be observed and tackled, it pays off to be informed about your target destination’s cultural idiosyncrasies and be prepared to deal with intercultural differences to avoid unnecessary communication breakdowns. In this article, you will learn more about mianzi, the concept of face in China.
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Turkey Innovation Opportunities

Opportunities, challenges and tips for innovating in Turkey!
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Knowledge on Brazil

How do the negotiations in Brazil look like? What are the most innovative sectors? Would you like to find out more about this interesting country? Take the quiz!
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Knowledge on Turkey

How much do you know about negotiating with Turks? Which are the most developed sectors? Take the quiz and find out more about Turkey!
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Attract, retain and find employees and partners in Russia

It is not easy to find employees and partners when going to a foreign country or working in a foreign environment by rules that you are not familiar with. As a relatively young market economy, Russia, with its diverse cities and regions, is not one of the easiest markets to operate in. Read the most important things in partner and employee work in Russia to avoid costly mistakes.
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Negotiation in Russia

The goal of this document is to give some specific details on how negotiations are conducted in Russia and give a few pointers on how to do and win at it. What should be highlighted and some aspects of Russian culture that might help you win.
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About Turkey

Geert Hofstede’s analysis for Turkey shows a culture profile that is typical for the Eastern Mediterranean. Next to that, Turkey’s language and history have created a specific cultural set, in spite of the size of its population and its vast area.
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Building trust and relationships in India

Trust and relationships often have different meanings in different cultures and for Europeans doing business in India, this difference in meanings may be more pronounced than otherwise. This document, written by an Indian interculturalist living in India, gives useful guidelines on how to approach trust and relationships in the subcontinent.
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Building trust and relationships in Russia

Trust is the basis of all relationships. You need to trust the people you do business with. You can take, for example, David Meister’s trust equation which is a simplified formula for the trust components: credibility, reliability and proximity (divided by self orientation, the feeling of how much you pursue your own benefit only). What makes it more complex is that the components consist of different things in different cultures.
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How to win a business assignment in Russia

The goal of this document is to give some specific details on how business is conducted in Russia, and give a few pointers on how to do it and win. What should be highlighted and some aspects of Russian culture that might help you win.
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Knowledge on China

What is the "Belt and Road initiative"? Have you already heard about "Guanxi"? Try our CUBE IN quiz about China and learn more about the culture and innovation environment!
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Meetings and behaviour in business context in Russia

Business etiquette differs in different cultures. Russian culture is a mix of Eastern and Western, and the cultural dimensions like power distance, collectivism, high uncertainty avoidance and even long term orientation to some extent can be seen in it.
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Negotiation in Southeast Asia

Negotiation is an important part of doing business, and understanding how each culture negotiates can help companies to be successful in their business dealings. The most important point to understand is that communication in Southeast Asia is implicit and thus nonverbal. This can be a challenge for explicit cultures where decision-making is more direct, and understanding subtle indirect messages might be difficult, affecting business relationships and outcomes of negotiations.
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Doing business in Indonesia

This documents will give you pointers about finding a partner, managing people, conducting and planning meetings. It ends with a short case study example to illustrate some of the most important on what are the most important aspects of Indonesia culture.
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About Iran

Business is not conducted on religious and national holidays. Iran’s most important holiday is Newroz on March 21, the Iranian new year. During the month of Ramadhan business is low, shops and the bureaucracy will close early. Foreigners can eat in a restaurant hotel. Evidently, restaurants open after the sunset until the early morning hours. It is wise to avoid the month of Ramadhan for business, unless you want to build strong social bonds
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Attract, Retain, and Find Employees and Partners in Southeast Asia

Understanding people management in different cultural contexts is very important before going abroad. What motivates one culture can demotivate another, and thus managers need to understand the differences from country to country or they will not be able to attract and retain staff successfully.
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Customer needs and behaviour in India

With 1.3 bn people whose affluence is growing exponentially, India is an attractive market for consumer goods and services providers the world over. Who is the quintessential Indian consumer and what does he expect when he spends money? What cultural peculiarities does one keep in mind while targeting the Indian consumer? 
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Customer needs and behaviour in Russia

Russia is a country which has encountered several ups and downs in its economy since its independence in 1991. It has been a hard journey for people from socialism to a market economy. At the same time, it has opened a big new market for foreign businesses, and especially in the 1990s many foreign companies earned good money in the country which lacked practically all branded consumer products that existed in the global market.
Webinar

Doing business in India

A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.

Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.

 

Webinar

How to be successful in Colombia?

Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.

 

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General awareness

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers.  
Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides

 

 

Webinar

Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.

 

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Knowledge on Vietnam

Is it complicated for foreign companies to reach the Vietnamese market? How to behave during the first meeting with Vietnamese business partners? Take the Cube In quiz and test your knowledge on this Southeast Asian country!
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About Bangladesh

In this profile our experts have compiled important information for you to start doing business in Bangladesh. The country profiles are meant as general introduction and are linked to other documents on the platform that go into the details of each culture.
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About Brazil

  Currency:  Brazilian Real (R$)                                     Capital: Brasília                                               Language: Portuguese (Brazilian Portuguese)                                           Time Zone: Brazil Time Zone UTC-3h (in 21 out of 26 states; includes the main cities)    Some cornerstones of Brazilian culture  
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About Chile

  Currency: Chilean Peso (CH$)                                           Capital: Santiago                                               Time Zone: UTC – 5:00    Overview   
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About China

In this profile our experts have compiled the most important information for you to start doing business in China. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Colombia

  Currency: Colombian Peso (COP)                                          Capital: Bogotá                                          Time Zone: UTC – 5h   Overview  
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About Indonesia

In this profile our experts have compiled the most important information for you to start doing business in Indonesia. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Malaysia

In this profile, our experts have compiled the most important information for you to start doing business in Malaysia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Nigeria

In this profile our experts have compiled the most important information for you to start doing business in Nigeria. The country profiles are meant as a general introduction and are linked to other documents from the platform that go into much more detail on each culture.  
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About Pakistan

Pakistan society has a high appreciation for hierarchical order and top-down structures in civic, public, and corporate organizations. People see themselves strongly attached to groups, particularly their families, on which they depend and are loyal to.
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About Peru

  Currency: Peruvian Sol (PEN)    Capital: Lima                                              Time Zone: GMT – 5:00   Some cornerstones of Peruvian culture  
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About South Korea

In this profile our experts have compiled the most important information for you to start doing business in South Korea. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Thailand

In this profile our experts have compiled the most important information for you to start doing business in Thailand. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About United Arab Emirates

In this profile our experts have compiled the most important information for you to start doing business in UAI. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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About Vietnam

In this profile our experts have compiled the most important information for you to start doing business in Vietnam. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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Agricultural innovation in Henan province

In this document, you can find information about agricultural innovation and business development in Henan province.
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Attract, Retain, and Find Employees and Partners in China

The goal of this document is to give foreigners pointers on what they will encounter when hiring and managing people from China. Understanding people management in different cultural contexts is very important before going abroad.
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Building trust and relationships in China

The first thing to know when doing business in or with China is that China is a relationship-based society and therefore relationships come before business and not the other way around.  
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Building Trust and Relationships in Southeast Asia

As a group culture, in Southeast Asia building trust and long-term relationships are essential elements to ensure successful business dealings. Without the knowledge to navigate relationship-oriented cultures, business dealings will most likely be short lived and very likely fail.
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Chile Innovation Opportunities

Opportunities, challenges and tips for innovating in Chile!
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Consumer Needs and Behaviour in China

Since the 1978 ‘reform and opening’ policy, China’s market has expanded exponentially with multiple foreign investors entering the market. Some international businesses are reluctant to enter the Chinese market as they do not understand the market, culture, and consumer behaviour. Consumer trends can vary from region to region and between different consumer groups. This document will take a look at the impact of national culture on consumer expectations and behaviour within China.
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Consumer Needs and Behaviour in Southeast Asia

When companies decide to globalise their business, they need to research intrinsic motivators in each market segment. Assuming that consumers behave the same in different markets can lead to cultural blunders and can be disastrous for any business.
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Country Profile Philippines

    In this profile our experts have compiled the most important information for you to start doing business in the Philippines. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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Country Profile South Africa

  In this profile our experts have compiled the most important information for you to start doing business in South Africa. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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Customer needs and behaviour in Latin America

This text will give you an overview of the Latin America and its economy and its consumption habits, allowing you a view on the acceptance and viability of its products and services.
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Customer Needs and Behaviour in Pakistan

The prime objective of this document is to provide useful insight into Pakistan’s economic and cultural profile. The intent is to provide awareness of Pakistan’s cultural sketch to help identify appropriate strategies that can appeal to Pakistani consumers and in turn provide sustained success in Pakistan.
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Doing business in Bangladesh

Regarding culture-related issues, the following three topics are vital for a successful start in beginning a business relationship with Bangladeshi partners.
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Doing Business in Malaysia

This document will give you insights into some aspects of doing business in Malaysia. The goal is to understand how to effectively interact in general and in business context.
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Doing Business in South Africa

  The three most important things for doing business in South Africa:  
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Doing Business in South Korea

Korea or the Republic of Korea (ROK) has a highly competitive business environment and is one of the favourite markets among foreign investors due to the widespread use of English and the thriving economy.
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Doing Business in Thailand

Thailand is the founding member of ASEAN and the ASEAN Free Trade Area (AFTA), and thus enjoys strong trade agreements with other countries in the region including Singapore, Malaysia, Indonesia, Philippines, and Brunei. These integral relations and the location of Thailand makes it a good business platform.
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Doing Business in the Philippines

The Philippines is one of the most dynamic countries in the Pacific. Due to the ease of using English in business, its strategic location, a high number of skilled Filipinos and overall good governance, this country is one of the best business partners you could have in Asia. Read more to find detailed insights into the aspects of doing business in the Philippines.
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Doing business in United Arab Emirates

  The Three most important things for doing business in the United Arab Emirates  
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Doing Business in Vietnam

Vietnam is the second fastest developing country in Asia behind China, and offers multiple business opportunities. After entering the World Trade Organisation in 2007, many companies have flocked to Vietnam due to the cheap labour costs.
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e-learning China 2018

    Nĭ hăo Welcome to this introductory e-learning on doing business in China! Here you will learn about different aspects of the Chinese culture in order to be better prepared, develop opportunities and achieve your business objectives most efficiently in China or with the Chinese.  Keep in mind that your learning experience will be enhanced by taking advantage of the wide range of tools offered by the platform such as the forum and the tools.
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E-Learning India

In this e-learning, you will learn from your hosts Divya and Nadir will teach you the "why" behind some of the most frequently encountered issues and give you tips and tricks for a successful venture in India.
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e-Learning Introduction to Intercultural Management

This introductory course is a source of inspiration and imagination for professionals working in international businesses, institutions and organizations. In the following pages, we will help you understand the impact of culture on your daily life and how to work effectively and confidently despite differences in culture and experience. In addition, you will gain a better understanding of Hofstede’s 6-D model, a practical and scientifically-based tool for intercultural management. 
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Egypt Innovation Opportunities

Opportunities, challenges and tips for innovating in Egypt!
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Enabling ICT based Businesses in South Africa

South Africa’s economy has been traditionally rooted in the primary sectors as a result of a wealth in mineral resources and favourable agricultural conditions. Recent decades, however, have seen a structural shift in output. Since the early 1990s, economic growth has been driven mainly by the service sector, which includes wholesale and retail trade, tourism and communications. Now South Africa is moving towards becoming a knowledge-based economy, with a greater focus on technology, e-commerce and financial and other services. This made the Information and Communication Technologies (ICT) sector bloom in recent years.This documents will delve into the ease of doing business in South Africa and offer an understanding of why investment in the Western Cape could be a lucrative option.
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How to manage across cultures

    This webinar explores Cultural Intelligence as a critical mindset and skill set for managing across cultures. We will discuss how to master three aspects of being a culturally intelligent global leader, which include: openness, curiosity, and knowledge.
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How to win a business assignment in China

  The goal of this document is to give some specific details on how business is conducted and to give a few pointers on how to win business assignments in China. For further reading see the related articles as follows:   Attract, Retain and Find Employees and Partners in China Consumer Needs and Behavior in China Dealing with the Government and Legal hurdles in China  Meetings and Behaviour in a Business Context China’s Country Profile   
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How to win a business assignment in India

The goal of this document is to give some specific details on how business is conducted in India and give a few pointers on how to do and win it. What should be highlighted and some aspects of Indian culture that might help you win. 
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How to win a business assignment in Latin America

This paper will give you some tips on how you may win, or lose, a business in Latin America if you pay attention, or do not, to local culture.
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How to win a business assignment in Southeast Asia

The goal of this document is to give some specific details on how business is conducted in South Asia and to give a few pointers on how to win business assignments in Southeast Asia.
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India and Machine Tools: Learning Circle for European SMEs

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like India. This Learning Circle taking place in Bangalore was about India and the Machine Tools sector.  
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India innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in India. It will also give advice on best practices for starting and developing an innovative business venture, considering India’s context. 
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Indian Jugaad - Learning Circle for European SMEs in the Mobility Sector

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like India. Seven European SMEs participated in this Learning Circle about Indian Jugaad in the mobility sector in Mumbai and Bangalore.       
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Innovation acceleration during economic downturns in China

In this document, you can learn more about China’s innovation ecosystem and its characteristics, as well as about the EU-China innovation collaboration.
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Innovation and business in the Greater Bay Area in China

In this document, you can find information about innovation and business development in the Greater Bay Area, Including the business activities and the EU contributions in this region.
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Innovation in Robotics and Automation: Learning Circle for European SMEs in China

As a part of the CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like China. This Learning Circle taking place in Tianjin and Shanghai was about robotics and automation.  
Webinar

Intellectual Property Rights and Business Internationalization in SEA

When targeting new geographies, business investments are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally? This webinar gives some insights on:
  • Importance of Business Internationalization for European SMEs
  • Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore
  • Snapshot of the current intellectual property practices in Southeast Asian Nations
  • Cultural aspects and their influence in market penetration in Southeast Asia
  • Testimonial of a Portuguese SME in Singapore

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Introduction to Intercultural Management

The 6-D Model Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”. The application of this research is used worldwide in both academic and professional management settings.
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Iran innovation opportunities

Opportunities, challenges and tips for innovating in Iran!
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Is your organisation ready to go international?

    In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights,  asked the question, "Is your organisation ready to go international?"
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Learning Circle about Solar industries in Mexico

As a part of CUBE IN, ICUnet developed a training and mentoring package for European SMEs that want to reach out to emerging markets like Mexico. In this Learning Circle, SMEs discovered an innovative solution for the foreign market of solar industries in Mexico.
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Learning Circles for European SMEs - China

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find materials and recordings of the programme Learning Circles in China.
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Learning Circles for European SMEs - India Jugaad

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find reports and recordings of the programme Learning Circles in India Jugaad.
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Learning Circles for European SMEs - Mexico

Within the overall project “Capturing innovation impulses from emerging economies”, EISMEA organized learning circles for European SMEs innovating in emerging markets. Here you'll find materials and recordings of the programme Learning Circles in Mexico.
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Malaysia innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Malaysia. It will also give advice on best practices for starting and developing an innovative business venture, considering Malaysia’s country context.  
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Managing wastewater treatment in India

India has the second largest population in the world. As the country races towards a more developed economy, one of the casualties has been the deteriorating state of the environment. Rapid industrialisation has, unfortunately, increased pollutants in the surrounding areas. One of these pollutants is wastewater. In this document, you will find information about innovation and current development of wastewater treatment in India, and also more about business activities in wastewater treatment in India and the contribution of EU in India.
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Meetings and behavior in business context in Latin America

  This document provides general guidelines to help the reader understanding the way Latin Americans usually behave on a meeting or other business occasions. Thus, the reader may also know how to both act and react on these situations.   
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Meetings and behavior in business context in Mexico

  If you are looking to establish successful business relationships in Mexico, this document offers some key guidelines on how to navigate key cultural aspects, and show up in a way that is conducive to effective meetings.
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Meetings and behaviour in business context in Brazil

If you are looking to establish successful business relationships in Brazil, this document might offer you some initial guidelines on how to navigate key cultural aspects, and show up in a way that is conducive to effective meetings.
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Meetings and behaviour in business context in China

China is a beautiful and diverse country with many customs and norms that are quite subtle and can be missed by even the most savvy business person. The goal of this document is to give some specific details on how to behave in business context and in meetings in China, what to do and what not to do.
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Meetings and Behaviour in Business Context in Southeast Asia

The goal of this document is to give some specific details on how to behave in business context and in meetings in Southeast Asia, what to do and what not to do.
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Mexico innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Mexico. It will also give advice on best practices for starting and developing an innovative business venture, considering Mexicos’s context.
Webinar

Negotiating Across Cultures

Adapting to local styles of doing business is often the difference between success and failure. 

In this webinar will Jean-Pierre Coene and Marc Jacobs, authors of the book Negotiate like a local, give you the keys to adapting your style and to understanding the underlying reasons for "why" we act the way we do.

 

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Negotiation in Latin America

The goal of this document is to give some specific details on how negotiations are conducted in Latin America and give a few pointers on how to do and win it. 
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Nigeria Innovation Opportunities

Opportunities, challenges and tips for innovating in Nigeria!
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Online Learning in Higher Education for Technological Development in Indonesia

Online learning has become one of the sought after means of education. Many universities have begun entertaining the idea of transitioning to an online system of education, breaking free from the shackles of traditional brick and mortar education. In this document, you´ll learn about the problems of going online, how the face of education in Indonesia is changing and what it means to the traditional universities that depend on physical infrastructure, as well as what are the possibilities for EU investors. 
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Pakistan Innovation Opportunities

Opportunities, challenges and tips for innovating in Pakistan!
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Peru Innovation Opportunities

Opportunities, challenges and tips for innovating in Peru!
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Prospect of Hydroelectricity as a Potential Substitute for Non-Renewable Energy – India

This document will offer a brief overview of the current hydroelectric power industry and its development in India. Here you can find information on trends and applications of hydroelectric power development and on how the EU has contributed to this sector in India. 
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Prospect of smart cities using Internet of Things (IoT) - UAE

This document gives an overview of smart cities development in UAE, describes the opportunity and challenges of IoT applied in smart cities and provides the best practices and projects of the Smart Cities in UAE.
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Qatar Innovation Opportunities

Opportunities, challenges and tips for innovating in Qatar!
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South Africa Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in South Africa. It will also give advice on best practices for starting and developing an innovative business venture, considering South Africa’s context.
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State of Water Supply and Water Facility in Rural and Urban Areas in Vietnam

With this document, you will learn more about the water management sector in Vietnam and it will help to identify available opportunities. You can find here information about the relevant policies for development of the water supply and the water infrastructure in Vietnam, more about business activities and EU contributions in the sector.
Webinar

STI (science, technology and innovation) Landscape in China

This webinar was conducted in cooperation with the project ENRICH.
ENRICH is a global network of centres and hubs that promotes the internationalisation of European science, technology and innovation (STI).

Please find more information about ENRICH under http://china.enrichcentres.eu/.

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Strengthening the Design and Capacity of the Transportation Sector in Peru

The economy of Peru has been doing modestly well with an average growth rate of 5.9% over the past decade and has consistently outperformed its neighbours. Nevertheless, it could have done better, an efficient transportation sector helps in the expansion of the national markets and enables integration of economic systems.In this document you will learn more about Peru´s transportation sector and the EU-Peru regional cooperation.
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Technological development and advancement in the Silicon Dragon – China

In this document, you can find information about technological development and advancement in BAT (China's three tech giants Baidu, Alibaba, and Tencent). You will also learn more about business activities and EU contributions in China. 
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Thailand Innovation Opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Thailand. It will also give advice on best practices for starting and developing an innovative business venture, considering Thailand’s context.
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The Business Prospect of Green Transportation in Peru

This document provides an overview on green transportation with special attention to the global Electronic Vehicle (EV) market and Peru’s current position. The document is specifically designed for EU investors who want to further their understanding about business prospect for green transportation in Peru or Latin America, and3 for related businesses who operate in the EV market in Peru and elsewhere.
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The business sector growth of Southeast Asian economies

Why should I read this document?  This document is targeted for the following audience:  European SMEs and start-ups who provide innovative methods or ideas in specific sectors with business potential in ASEAN, such as ICT; sustainable energy; and food, agriculture, and forestry (FAF) sectors.   European SMEs and start-ups with technologically advanced features e.g., advanced materials, Artificial Intelligence (AI), ICT, Fintech, etc. who would like to enter the Southeast Asian market. 
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The Explainer: Reverse Innovation

A 2-minute video that simply explains what Reverse Innovation is.  
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The future of electric vehicles in Malaysia

In this document, you can find information about innovation and current development of electric vehicles in Malaysia, and about relevant stakeholders and their actions that are contributing to the development of this sector in Malaysia.
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The Impact of Disruptive Innovation to Businesses in India

In this document, you will learn more about the innovation ecosystem in India and EU-India collaboration in innovation. You will also find here more insights on the best practice of local businesses particularly related to disruptive innovation.  
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The opportunity of ICT in the agri business sector in Southeast Asia

Why should I read this document? This document gives an overview of the ICT development in Southeast Asia, and describes the opportunity of ICT in the agri-business sector and the key practices of applying ICT in the agri-business in Southeast Asia.
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The Philippines innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in the Philippines. It will also give advice on best practices for starting and developing an innovative business venture, considering the Philippines’s country context.
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The Trust Factor

Why do we trust? Why should we care about trust? Why do some societies trust more than others?
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Trend and Application of Green Technology Innovations Development in China

In this document, you can find information about trends and applications of green technology innovations development in China.
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Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China? In this webinar, you will have the chance to learn more about the do´s and don’t´s on doing business in China and the innovation landscape of China. Our two expert speakers, Xia Wenhuan and Richard Deng, will focus on the existing supports systems (strategy, initiatives, programmes, funding, etc.) to encourage and initiate innovation among Chinese businesses and how this attracts European companies to consider on doing business in China.
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Understanding climate change and innovation in the Philippines

Why should I read this document? This document provides an understanding of the climate change in the Philippines, the impact on its economy and environment. It also discusses the government actions being executed, and types of innovative solutions that can be applied to address the climate issues.
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Understanding the Tourism Industry in Phuket, Thailand

Tourism plays a critical role in the economic development of Thailand. This document provides a brief insight into the tourism industry in Phuket, Thailand, top destinations, the underlining challenges and the path forward.
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Understanding Vietnam´s rise to economic transformation

Why should I read this document? This document gives an overview of the economy and business environment in Vietnam, describes the leading industries and what challenges are facing, and how is the country making to economic transformation in the past decade.  This document is targeted for the following audience:  European SMEs and start-ups who provide innovative methods or ideas in key areas targeted by Vietnam’s economic initiatives.  European SMEs and start-ups with technologically advanced features who would like to enter the Vietnamese market 
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Vietnam innovation opportunities

This document provides a short overview of innovation aspects, business opportunities and challenges in Vietnam. It will also give advice on best practices for starting and developing an innovative business venture, considering Vietnam’s country context.