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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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About India

Indian culture is pragmatic yet spiritual, religious rituals are commonly observed. The main religion in India is Hinduism (81% of the population). Business is not conducted on the numerous religious holidays.  India’s innumerable festivals and traditions are perfect occasions for the mutual exchange of gifts: an established custom since ancient times.
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About Kenya

In this profile our experts have compiled the most important information for you to start doing business in Kenya. The country profiles are meant as general introduction and are linked to other documents from the platform that go into much more detail of each culture.  
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About Mexico

In this profile our experts have compiled the most important information for you to start doing business in Mexico. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Russia

In this profile our experts have compiled the most important information for you to start doing business in Russia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Webinar

Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America

 

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Arab world and the Middle East

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Attract, retain and find employees and partners in Peru

  The following document will help you understand how the cultural logic works in Peru in regards to hiring and managing employees, as well as the relationship with partners.
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Bangladesh Innovation Opportunities

Opportunities, challenges and tips for innovating in Bangladesh!
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Brazil Innovation Opportunities

Opportunities, challenges and tips for innovating in Brazil!
Webinar

Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.

 

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Building trust and relationships in Latin America

The built of a relationship is an imperative condition for a successful business in Latin America. Nevertheless, the process of building relationships in Latin America is long and unique. This document intends to provide essential elements for this. 
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Building Trust and Relationships in Mexico

Mexicans crave equanimity, harmony and connection. It is easy to oversee this because on the surface they may appear to be disengaged, aloof, and even master procrastinators. This document has been written by an interculturalist who lived and worked in Mexico for 20 years, followed by 10 years in its neighboring state of Texas.
Webinar

Building Trust in Russia

Trust is now more than ever essential, as it is undoubtedly one of the greatest assets when it comes to facilitating group cooperation. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty.

This webinar will give you a better understanding of the mechanics behind Trust, why we need it and how to build Trust with Russian business partners.  Learn more about the impact of Trust on your business with our experts.

 

 

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China

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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China Innovation Opportunities

Opportunities, challenges and tips for innovating in China!
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Colombia Innovation Opportunities

Opportunities, challenges and tips for innovating in Colombia!
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Countries included in the CUBE IN platform

In CUBEIN, you will find information and surveys for the following countries.  The surveys cover larger zones which are represented in the darker colors on the map below.   
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Customer needs and behaviour in Nigeria

Nigeria is Africa’s largest population and largest economy. In a sense, it is the continent’s backbone. This document provides useful insights for foreign businesses intending to expand to Nigeria. It gives some guidelines on what the Nigerian consumer expects from providers of products and services and insights to what would benefit businesses that are curious about what and how to sell there.
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Doing business in Brazil

This document will give you detailed insights into some aspects of doing business in Brazil. The aim of the document is to understand how to effectively interact with Brazilians in a business context.
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Doing business in Kenya

Three most important things for doing business in Kenya (and many other African countries):1. Respect the hierarchy; the high scores on Masculinity and on Power Distance imply that seniority has to be taken seriously and be respected. Proper status, use of titles is very important. Make sure you do business on the highest possible level.
Webinar

Doing business in Malaysia and Indonesia

Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?

This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.

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Doing business in Nigeria

This document will give you insights into some aspects of doing business in Nigeria. The goal is to understand how to effectively interact in the business context.
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Doing business in Pakistan

This document will give you insights into some aspects of doing business in Pakistan. The goal is to understand how to effectively interact with Pakistanis in general and in business context.
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Doing business in Peru

This document will give you insights into some aspects of doing business in Peru. The goal is to understand how to effectively interact with Peruvians in general and in business context.
Webinar

Doing business in Qatar

Are you interested in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

Download webinar slides

 

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Doing Business with the Russians

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Find, Attract and Retain Employees in Malaysia

Many foreign or multinational companies replicate HR policies and management practices from headquarters at their overseas operations not only because it is easier to ‘lift and shift’, but also with the good intention of infusing a common corporate culture and maintaining equality across all its operating units around the world. However, not being sufficiently aware of and taking into account cultural differences between the country of its headquarters and its overseas operations at best results in human resources not being leveraged to their full potential, and at worst results in tensions between management and employees with the potential to escalate into challenging labour issues. This article aims to provide an insight into the mindset of Malaysian employees and what one may encounter when managing employees in Malaysia.
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Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting. Download webinar slides here
Webinar

Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting.

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Webinar

How cultural knowledge will help you succeed in emerging markets

This webinar, the first one in a series of monthly webinars, explains what culture is and why it is important to know about culture when going to emerging markets.
This webinar will also explain how to best make use of this portal.
Webinar

How to close deals across cultures

In this CUBE IN session, Jan Vincent Meertens, a consulting and training expert who has worked in over 8 countries and is the celebrated author of the book, “Do We Have a Deal”, will show you which factors influence negotiations and co-operation, in order in prepare yourself and leverage cultural knowledge to conduct successful negotiations across countries.
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Webinar

How to effectively manage a multicultural workforce

In this webinar, George Lupascu will introduce different dimensions of culture that influence the way we behave and relate to each other in business. He will offer insights into how to manage such a multicultural workforce.

 

Webinar

How to increase effectiveness in cross-cultural environments

Nonverbal communication is key for building trust and cooperation. The goal of our webinar is to create greater awareness of your own body language, to uncover sabotaging patterns in your nonverbal communication and how to communicate more authentically. The webinar will provide you with guidelines on how to distinguish  cultural specific cues, how to react on them, and how to create greater trust and cooperation with your peers.

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Webinar

How to manage across cultures: Cultural Intelligence as the key to success

This webinar explores Cultural Intelligence as a critical mindset and skillset for managing across cultures.  We will discuss how to master three aspects of being a culturally intelligent global leader, which include: openness, curiosity, and knowledge.

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How to win a business assignment in Nigeria

The goal of this document is to give some specific details on how business is conducted in Nigeria and to give a few pointers on how to do it. It shares what should be highlighted and some aspects of Nigerian culture that might help you win a business assignment.
Webinar

Innovation Landscape in Brazil

This webinar brings together the expertise in the innovation of ENRICH Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They discuss the current STI landscape and the implication and best practices when doing business in Brazil.

 

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Knowledge on India

What are the most lucrative and innovative sectors for the startup ecosystem in India? Do people from India appreciate punctuality less than Europeans? Not sure about the answers? Take this CUBE IN quiz and learn more!  
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Knowledge on Malaysia

How does the decision-making process work in Malaysia? Is it difficult for a foreigner to start a business in Malaysia? Test your knowledge of Malaysian culture and innovation in our quiz and learn more!
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Knowledge on Mexico

What should you keep in mind while negotiating with Mexicans? Is Mexican "machismo" only a myth? Test your knowledge of Mexican culture and innovation in our quiz!
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Knowledge on Russia

How important are personal relationships in Russia? Why Russians don't smile? Test your knowledge about Russian culture and innovation environment in our quiz!