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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

MORE ON ICT, RENEWABLE ENERGY, AGRO-FOOD

We thank all those that answered our feedback survey! We heard you, and we will bring more industry-specific content to the platform and the webinars, with a focus on ICT, renewable energy and agro-food. If you work in these sectors and you have a success story to share from emerging markets, do not hesitate to contact us!

BUILDING TRUST IN RUSSIA

This webinar on February 10 will give you a better understanding of the mechanics behind what is Trust, why we need it and how to build Trust in Russia and with Russian business partners. Register now.

VIETNAM WEBINAR - ICT TRENDS AND HOW TO SUCCESSFULLY ENTER THE MARKET

CUBE IN Southeast Asia webinar series: “Vietnam - ICT trends and how to successfully enter the market” in collaboration with SEA IPR SME Helpdesk will be held on January 22nd, 2020 at 10.30am CET. Click "Read more" to register for free.

TEST YOUR CULTURAL KNOWLEDGE

Test your knowledge of culture, learn about the impact of cul