Maximise your potential in emerging economies by taking culture into account.
The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.
A different topic every month. Check the calendar.
What should you keep in mind while negotiating with Mexicans? Is Mexican "machismo" only a myth? Test your knowledge of Mexican culture and innovation IN OUR QUIZ!
Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. Our speakers Okey Okere and Myriam Munezero talk about sourcing and utilizing local knowledge with a focus on the development of African countries.
How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.
Click "Read more" to watch the recording.
In Chinese culture, the rules of storytelling and narrative differ from those we practice in Europe. Our webinar explores how a global marketer needs to adjust its approach when telling a story in marketing communications. The webinar focuses on the demands of communication in a high context culture - one where place, status, and personal identity play a bigger role in commercial narratives.