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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of quizzes and self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

HOW ARE WE DOING?

Do you find what you are looking for? Are you missing any particular content related to culture, innovation and emerging markets? Let us know through this feedback survey.

BUILDING EFFECIVE AND COLLABORATIVE PARTNERSHIPS IN AFRICA

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. Our speakers Okey Okere and Myriam Munezero talk about sourcing and utilizing local knowledge with a focus on the development of African countries.

WEBINAR - THE INFLUENCE OF CULTURE ON INNOVATION MANAGEMENT CAPACITIES OF SMEs

How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.

Click "Read more" to watch the recording.

HIGH CONTEXT MARKETING COMMUNICATION FOR CHINESE CONSUMERS

In Chinese culture, the rules of storytelling and narrative differ from those we practice in Europe. Join our webinar and explore how a global marketer needs to adjust its approach when telling a story in marketing communications. The webinar will focus on the demands of communication in a high context culture - one where place, status, and personal identity play a bigger role in commercial narratives.