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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of quizzes and self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

NEW CONTENT ON MALAYSIA, PAKISTAN, MEXICO AND CHINA

What is the business culture in Malaysia? How does it compare to Mexico? And what is important when doing Business in Pakistan? Check out these new documents that have been created for you in 2020. 

Don't miss out on testing your knowledge of business and innovation in China by taking our new quiz!

BUILDING TRUST IN RUSSIA

This webinar gives you a better understanding of the mechanics behind what is Trust, why we need it and how to build Trust in Russia and with Russian business partners. Watch the recording by clicking "Read more".

VIETNAM WEBINAR - ICT TRENDS AND HOW TO SUCCESSFULLY ENTER THE MARKET

CUBE IN Southeast Asia webinar series: “Vietnam - ICT trends and how to successfully enter the market in collaboration with SEA IPR SME Helpdesk  was held earlier this year. Click "Read more" to watch the recording.

REMOVING CULTURAL BARRIERS TO INNOVATION

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? What are the current innovation, adaptation and digitalization developments due to the SARS-CoV-2 crisis? Watch this webinar recording.