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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

HELP US IMPROVE

Do you like the CUBE IN platform? What kind of content would you like to see more? You now have the opportunity to help us improve by taking 5 minutes to fill in this evaluation survey. We appreciate every single response.

UNDERSTANDING CHINA DEEPER

Are you interested in learning more about doing business in China?

The participants of the webinar will have the chance to learn more about the innovation landscape in China, specially in terms of existing supports (strategy, initiatives, programmes, funding, etc.) to encourage/initiate innovation among Chinese companies / businesses and how this attracts EU companies to consider on doing business in China.

NEW INTERACTIVE MAP

All content related to one country can now be accessed directly from the interactive map on this page. The new country pages now also include quizzes and webinars that are connected to the target country. The link below will open the map in full screen.

CUBE IN IS NOW EASIER TO ACCESS

In an effort to make the CUBE IN platform on culture and innovation in emerging markets accessible to a wider audience, the registration to the platform has been removed. This means that you can now easily share any content of the platform with your colleagues or through social media.  Click below to read more about CUBE IN.