Maximise your potential in emerging economies by taking culture into account.
The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.
A different topic every month. Check the calendar.
This webinar gives you a better understanding of the mechanics behind what is Trust, why we need it and how to build Trust in Russia and with Russian business partners. Watch the recording by clicking "Read more".
CUBE IN Southeast Asia webinar series: “Vietnam - ICT trends and how to successfully enter the market” in collaboration with SEA IPR SME Helpdesk was held earlier this year. Click "Read more" to watch the recording.
What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? What are the current innovation, adaptation and digitalization developments due to the SARS-CoV-2 crisis?