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Entering the Kenyan Market

Wednesday December 8, 2021 - 14:00 CET

In this webinar, we have explored Kenya's changing economic landscape, highlighting how international firms or organisations can benefit from emerging opportunities and what intercultural differences they need to be mindful of while entering the market. Watch the recording where our speakers Okey Okere, VP of Hofstede Insights Africa, Erick Ngala, cross-industry business advisor in Kenya, and Bob van der Bijl, Managing Director at ABC Advisory and Consultancy Limited, will guide you through the important issues impacting effective business transactions and international collaborations between Kenya and European countries.



The webinar was organised in collaboration with EEN, HIBO and NABC.

EEN: The Enterprise Europe Network provides support for Small and Medium-sized Enterprises (SMEs) with international ambitions. The Network's aim is to help businesses innovate and grow internationally. The Network is active in more than 60 countries worldwide. It brings together 3,000 experts from more than 600 member organisations. 

More information at &

HIBO: Hanze International Business Office, a platform operating from the Hanze University of Applied Sciences in The Netherlands. We advise and support start-ups and SME's with expanding their international ambitions, product development and digital presence locally and internationally. We focus on inter-regional development by making use of student - expert lead projects in collaboration with research initiatives.

More information at

NABC: The Netherlands-African Business Council (NABC) is the leading organisation for trade and investment facilitation for Africa in the Netherlands. At NABC we believe that the Dutch private sector has a prominent role to play in the sustainable development of the African continent. Therefore, NABC’s purpose is to inform, inspire, catalyse and connect businesses with Africa’s opportunities and to assist businesses in making confident decisions about when, where and how to do business in Africa. The NABC today leads a network of nearly 250 engaged and diverse members and has access to a community of over 10,000 African and European businesses, institutes, government entities and others interested in doing business in Africa. For more information visit


Ph.D. OKEY OKERE - Okey Okere is an experienced knowledge service professional with over 20 years of experience. His management consulting experience includes intercultural management, organisational culture, business analysis, strategy, finance, credit/risk analysis and investment research & advisory. Okey currently works as the Chief Executive Officer of Hofstede Insights Nigeria – the group’s first office in Africa. He has delivered numerous training programmes on diversity and inclusiveness, intercultural management and organisational culture in Nigeria, Cameroon, Belgium and Germany.

ERICK NGALA - Erick has over 14 years of working and consulting experience in the private, public sector and Non-Governmental sectors. He is a lead consultant in Human Resource advisory, strategic planning and capacity building. He is well versed in corporate governance, strategic planning, leadership capacity development, organization design and development, organization capability assessment, job evaluations, HR surveys and performance management systems. He is also a balanced scorecard expert and experienced in BSC set-up, training and implementation. Erick has extensive experience in process consultancy and has been involved in turning around organizations through practical process re-engineering programs.

BOB VAN DER BIJL - Bob has been working in Kenya for almost six years; he started off as managing director of a Dutch-owned factory, but over the past 4 years he has been running his own companies in agribusiness and consulting. As an entrepreneur, he has developed an agroforestry project and is currently setting up a new venture in mango processing. As a consultant, he provides business advice and assistance in fund-raising, as well as advising a large number of organisations, mainly in the agribusiness domain.

Bob is an economist, who has worked in various other African countries. He has also worked as the managing director of the Netherlands-African Business Council for 8 years. Bob has visited almost 40 African countries since 1990 and has a good business network in the Netherlands as well as in many African countries.

Last updated: 16.06.2022 - 17:59
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