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Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

Thursday July 16, 2020 - 15:00 CEST

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America




Daniel is passionate about innovation and entrepreneurship, since 2016 he led Innovation at Bosch Curitiba in Brazil as a key strategic initiative, promoting a strong cultural transformation approaches and developing new business for the commercial vehicle market in Latin America. During the last years, Daniel and his team lived an intensive journey, which included new cooperation approaches and hundreds of user interviews to learn about the reality of agriculture in Latin America, finding relevant pains to be addressed through innovation.



Christian is a certified Integral Coach, and holds a B.A. in Social Communications. He specializes in understanding patterns of human motivation, decoding cultural narratives, and examining how these might affect individuals, organizations, brands, and society at large. Having lived in four countries (Mexico, Brazil, Switzerland and the U.S.) and traveled extensively across four continents, he applies his diverse background and life experience to help people expand their capacity for renewal and growth in our increasingly complex and dynamic world.  


Last updated: 16.06.2022 - 18:15
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