Skip to main content

 

 

LIBRARY

 

Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

Webinar

Doing business with the Russians

Have you been considering investing in a Russian business or pursuing a partnership with a Russian firm? This webinar will provide you with an overview of Russian cultural values and will explain how they apply specifically to business interactions. Practical advice will also be given on making contact with potential partners, setting and conducting meetings, negotiating deals and winning sales. The presenters, Pia Kahara and Lisa DeWaard, have over 50 years combined experience with Russian culture, the Russian language, and business practices.

Webinar

How to be successful in Colombia?

Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.

 

Webinar

Is your organisation ready to go international?

In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights, will ask the question, "Is your organisation ready to go international?" Piotr will cover topics such as:
Organizational Culture
What is it?
Why should it matter for SME’s?
What is essential when going international inside the organisation?
Tools available

 

The webinar just ended, thank you to all that have joined. Remember that you can ask questions to Piotr on the Forum. 

 

Tools

General awareness

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers.  
Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides

 

 

Webinar

Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.

 

Tools

Knowledge on Vietnam

Is it complicated for foreign companies to reach the Vietnamese market? How to behave during the first meeting with Vietnamese business partners? Take the Cube In quiz and test your knowledge on this Southeast Asian country!
Tools

Organisational Culture

There are no right or wrong answers to these questions about your workplace. Select the statement that applies most. If you cannot make a choice between the two statements, select "Neutral", but try to avoid this answer option as much as possible.
Library content

A PHILOSOPHICAL DIALOGUE ON DIVERSITY & INNOVATION

    A refreshingly positive discussion on diversity, inclusion, and innovation between Gert Jan Hofstede and Bart Somers from the #theculturefactor conference 2017 at the IBM office in Amsterdam.Bart Somers explains with infectious enthusiasm how he has managed diversity in his city of Mechelen to make it an inclusive society where everyone feels like they have a place.    
Library content

About Bangladesh

In this profile our experts have compiled important information for you to start doing business in Bangladesh. The country profiles are meant as general introduction and are linked to other documents on the platform that go into the details of each culture.
Library content

About Brazil

  Currency:  Brazilian Real (R$)                                     Capital: Brasília                                               Language: Portuguese (Brazilian Portuguese)                                           Time Zone: Brazil Time Zone UTC-3h (in 21 out of 26 states; includes the main cities)    Some cornerstones of Brazilian culture  
Library content

About Chile

  Currency: Chilean Peso (CH$)                                           Capital: Santiago                                               Time Zone: UTC – 5:00    Overview   
Library content

About China

In this profile our experts have compiled the most important information for you to start doing business in China. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

About Colombia

  Currency: Colombian Peso (COP)                                          Capital: Bogotá                                          Time Zone: UTC – 5h   Overview  
Library content

About Indonesia

In this profile our experts have compiled the most important information for you to start doing business in Indonesia. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

About Malaysia

In this profile, our experts have compiled the most important information for you to start doing business in Malaysia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

About Nigeria

In this profile our experts have compiled the most important information for you to start doing business in Nigeria. The country profiles are meant as a general introduction and are linked to other documents from the platform that go into much more detail on each culture.  
Library content

About Pakistan

Pakistan society has a high appreciation for hierarchical order and top-down structures in civic, public, and corporate organizations. People see themselves strongly attached to groups, particularly their families, on which they depend and are loyal to.
Library content

About Peru

  Currency: Peruvian Sol (PEN)    Capital: Lima                                              Time Zone: GMT – 5:00   Some cornerstones of Peruvian culture  
Library content

About South Korea

In this profile our experts have compiled the most important information for you to start doing business in South Korea. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

About Thailand

In this profile our experts have compiled the most important information for you to start doing business in Thailand. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

About United Arab Emirates

In this profile our experts have compiled the most important information for you to start doing business in UAI. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
Library content

About Vietnam

In this profile our experts have compiled the most important information for you to start doing business in Vietnam. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
Library content

Agricultural innovation in Henan province

In this document, you can find information about agricultural innovation and business development in Henan province.
Library content

Attract, Retain, and Find Employees and Partners in China

The goal of this document is to give foreigners pointers on what they will encounter when hiring and managing people from China. Understanding people management in different cultural contexts is very important before going abroad.
Library content

Building Trust and Relationship in Kenya

Trusting relationships form the prerequisite for any successful business. However, how to build trust in a foreign country is always challenging and very often a road full of ups and downs.  In this article, you will get the basic, often unwritten, rules that apply in Kenya. The author of the article is a development sociologist and a consultant on intercultural management, with a specialization on Africa.
Library content

Building trust and relationships in China

The first thing to know when doing business in or with China is that China is a relationship-based society and therefore relationships come before business and not the other way around.  
Library content

Building Trust and Relationships in South Asia

As a group culture, in South Asia building trust and long-term relationships are essential elements to ensure successful business dealings. Without the knowledge to navigate relationship-oriented cultures, business dealings will most likely be short lived and very likely fail.
Library content

Chile Innovation Opportunities

Opportunities, challenges and tips for innovating in Chile!
Library content

Consumer Needs and Behaviour in China

Since the 1978 ‘reform and opening’ policy, China’s market has expanded exponentially with multiple foreign investors entering the market. Some international businesses are reluctant to enter the Chinese market as they do not understand the market, culture, and consumer behaviour. Consumer trends can vary from region to region and between different consumer groups. This document will take a look at the impact of national culture on consumer expectations and behaviour within China.
Library content

Consumer Needs and Behaviour in South Asia

When companies decide to globalise their business, they need to research intrinsic motivators in each market segment. Assuming that consumers behave the same in different markets can lead to cultural blunders and can be disastrous for any business.
Library content

Country Profile Philippines

    In this profile our experts have compiled the most important information for you to start doing business in the Philippines. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
Library content

Country Profile South Africa

  In this profile our experts have compiled the most important information for you to start doing business in South Africa. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
Library content

Customer needs and behaviour in Latin America

This text will give you an overview of the Latin America and its economy and its consumption habits, allowing you a view on the acceptance and viability of its products and services.
Library content

Customer Needs and Behaviour in Pakistan

The prime objective of this document is to provide useful insight into Pakistan’s economic and cultural profile. The intent is to provide awareness of Pakistan’s cultural sketch to help identify appropriate strategies that can appeal to Pakistani consumers and in turn provide sustained success in Pakistan.
Library content

Doing business in Bangladesh

Regarding culture-related issues, the following three topics are vital for a successful start in beginning a business relationship with Bangladeshi partners.
Library content

Doing Business in Malaysia

This document will give you insights into some aspects of doing business in Malaysia. The goal is to understand how to effectively interact in general and in business context.
Library content

Doing Business in South Africa

  The three most important things for doing business in South Africa:  
Library content

Doing Business in South Korea

Korea or the Republic of Korea (ROK) has a highly competitive business environment and is one of the favourite markets among foreign investors due to the widespread use of English and the thriving economy.
Library content

Doing Business in Thailand

Thailand is the founding member of ASEAN and the ASEAN Free Trade Area (AFTA), and thus enjoys strong trade agreements with other countries in the region including Singapore, Malaysia, Indonesia, Philippines, and Brunei. These integral relations and the location of Thailand makes it a good business platform.