Maximise your potential in emerging economies by taking culture into account.
The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.
A different topic every month. Check the calendar.
We thank all those that answered our feedback survey! We heard you, and we will bring more industry-specific content to the platform and the webinars, with a focus on ICT, renewable energy and agro-food. If you work in these sectors and you have a success story to share from emerging markets, do not hesitate to contact us!
This webinar gives you a better understanding of the mechanics behind what is Trust, why we need it and how to build Trust in Russia and with Russian business partners. Watch the recording by clicking "Read more".
CUBE IN Southeast Asia webinar series: “Vietnam - ICT trends and how to successfully enter the market” in collaboration with SEA IPR SME Helpdesk was held earlier this year. Click "Read more" to watch the recording.
Test your knowledge of culture, learn about the impact of culture and get tips on what competence areas to improve.