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How cultural differences matter? Getting started with internationalisation

Tuesday March 9, 2021 - 14:00 CET

There are many challenges that come with the internationalisation process of an organisation, and culture is definitely something you want to keep in mind when entering a new market. Luckily, Egbert Schram and Jean-Baptiste Leger are here to talk about their experience with internationalisation and show how focus on culture can enhance your chances of succeeding abroad. In this webinar, organized in collaboration with Space2Waves and NOVExport, these two experts will guide you through the following topics: 

  • Is your organisational culture ready to learn from and adapt to different ways of working?
  • How do you need to adjust your business strategies?
  • Are the people in your organisation ready to effectively communicate and connect with other cultures?
  • How to position your organisation in the local market?





Egbert is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His main focus is to help global leaders and managers deal with the challenges (and fun) of working in unpredictable and impossible situations and help people professional create more awareness about the importance of people in today´s work environment. If you need an Ice-breaker, Egbert is the go-to guy.
Other professional activities include being the Chairman of the international chapter at the Finnish HR Federation and a member of Amcham Finland (Egbert is the Amchampion of the year 2017).



Jean-Baptist is the CEO and major shareholder of Predict, a french organisation member of the SNEF Group. Predict supports its clients by studying assets, analysing failure impact, designing and implementing maintenance solutions. With more than 20 in the business, Leger will share how was the internationalisation process of Predict to Australia, the challenges of being a start-up in a different country and how they managed to position themselves locally.

Last updated: 16.06.2022 - 18:06
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