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Exploring Business Culture in Mexico

Tuesday May 17, 2022 - 14:00 CEST

In this webinar, our expert speakers explore the intricacies of business culture in Mexico. Watch the webinar and learn more about the challenges and complexities of entering the Mexican market while gaining insights into sectors that offer potential investment opportunities for foreign companies.




A former professor of Russian and Spanish, Lisa taught and researched in the field of cross-cultural communication for 16 years before coming to Hofstede Insights as an Associate Partner in 2017. Now as the Managing Director and CEO of Hofstede Insights USA, she works with the Associate Partners in the country to design and deliver exceptional consulting services in the areas of Intercultural Management, Organizational Culture, and Consumer Culture Intelligence.


Manuel is a seasoned professional strategist with experience as both, an internal leader and consulting advisor. After obtaining his MBA from INSEAD in France, Manuel spent six years with McKinsey and Company in Mexico and Brazil leading strategically vital projects in industries as diverse as financial services, postal couriers, infrastructure development, utilities and energy companies. Manuel left McKinsey to assume a functional leadership role as Director of Strategy Management for Mexico's largest domestic insurer Grupo Nacional Provincial. He then returned to consulting, directing balanced scorecard engagements in Latin America and Russia. Manuel has led strategy projects with prestigious clients such as McDonalds, PepsiCo and Metlife.


In 1995 Martin started out as an entrepreneur and has been developing himself as a retail expert ever since. First as a distributor, then also as commercial director of his own production company in France. He has been an international business developer for a large group of companies in the health and beauty industry for over twenty years. He has held positions from an export manager to commercial director, director of business development and now CEO of his own company. He has reached a point in his career where he wants to put his know-how and contacts to work, bringing other companies’ products and proposals to the attention of decision-makers who can put the ideas to work. Currently, he is helping companies in the cosmetics industry enter the Mexican market with great success.

Last updated: 20.06.2022 - 15:19
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