The concept behind CUBE IN is introduced in this session, originally presented at the “Jordan Innovation days”. CUBE IN enables SME decision makers to access information otherwise restricted to large corporations. Innovations by European SMEs in emerging economies can have a beneficial outcome also for the SMEs’ home countries (concept of reverse innovation).
The three main pillars of the CUBE IN platform, consisting of quizzes, a document library, and webinars, are presented. A deeper look at selected documents is taken to showcase the three-level structure of CUBE IN documents as well as highlighting both the cultural and innovation-related elements of the learning platform. Finally, the requirements for adding new countries to the platform are outlined.
This webinar is presented to you by CUBE IN project leaders Michael Schachner of Hofstede Insights and Douglas Thompson of SPI. The webinar was hosted by the European Union delegation to Jordan (EEAS).