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Doing Business with the Russians

by: Pia Kähära and Lisa De Waard
Have you been considering investing in a Russian business or pursuing a partnership with a Russian firm? This webinar will provide you with an overview of Russian cultural values and will explain how they apply specifically to business interactions. Practical advice will also be given on making contact with potential partners, setting and conducting meetings, negotiating deals and winning sales. The presenters, Pia Kahara and Lisa DeWaard, have over 50 years combined experience with Russian culture, the Russian language, and business practices.


PIA KÄHÄRÄ: Pia has worked in sales, marketing, exports, imports, and general management in different sectors, such as mobile devices, IT solutions, wholesalers, and the marketing communication sector. Before starting her consultancy career in 2009, she had also lived as an expat in Moscow and Almaty (Kazakhstan). She now works with her team as a consultant helping companies in their ’go to market’ efforts in Russian-speaking countries like Russia, Ukraine, Kazakhstan, and Belarus. 

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LISA DEWAARD: Lisa has been working in the field of cross-cultural communication for almost 20 years, specialising primarily in the language and culture of Russia. As a linguist and teacher of Russian and Spanish, her research focused on linguistic miscommunication due to cultural differences. Now, as an Associate Partner at Hofstede Insights, she uses this expertise to help businesses achieve success in the international realm.

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Last updated: 07.07.2021 - 12:10
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