About the platform
CUBE IN stands for Cultural Understanding for Business Expansion and INnovation. Emerging markets offer great opportunities for business and innovation. The aim of the CUBE IN platform is to give you the tools you need to prepare yourself and your business for operating in an unfamiliar business environment.
The platform focuses on a selection of emerging economies, which have been defined as within the scope of the project: Russia, Thailand, India, Malaysia, Vietnam, the Philippines, Indonesia, Bangladesh, China, South Korea, Brazil, Colombia, Chile, Mexico, Peru, South Africa, Kenya, Nigeria, Egypt, Pakistan, Turkey, Iran, Qatar, and UAE.
CUBE IN provides
- self-assessment tools to test your readiness,
- an online library to help you learn more about the culture and customs of your target country,
- the possibility to attend webinar sessions with experts,
- and the option to ask questions to culture and innovation experts.
All materials and tools on this platform are copyright protected. The platform is targeted at European SMEs and is free of charge for them. We thank you for understanding that we can only respond to questions and requests by European SMEs (including countries covered by the European Horizon 2020 project) and SME agencies.
The CUBE IN platform is owned by the European Commission through the Executive Agency for SMEs. The platform and its content are created and maintained by Hofstede Insights and SPI. During the development of the platform, members of SMEs and SME agencies of the Enterprise Europe Network advised the project team on desired content and functionality and were involved in testing the portal.
As part of the initial CUBE IN project, learning circles were organized. If you are an SME agency or a member of the EEN network, please contact us to receive the learning circle methodology.
Feedback and suggestions welcome
Please tell us what we are doing well and how we can improve by sending us an email at email@example.com.
The Commission is in the process of updating some of the content on this website in light of the withdrawal of the United Kingdom from the European Union. If the site contains content that does not yet reflect the withdrawal of the United Kingdom, it is unintentional and will be addressed.